
7 Ways to Increase Your Profit Margins
No one needs to tell you that profit margins are tricky. Adjust them a little bit in one direction to please customers’ financial sensibilities, and you’re losing too much money. Sway too far the other way and suddenly, you’ve outpriced your own clientele and will lose them to competing stores. It is difficult at the best of times, let alone...

5 Essential Ways to Drive Traffic to Your Retail Store
Whether you run a small boutique or a growing retail store, finding new ways to bring in more customers is always at the top of your priority list. The good news? You don’t have to have a huge marketing budget to drum up interest in your brand. ...